Heskett Chapter 9 and 10

These last two chapters talked about the history and future of design.  It also dealt with the business side of design.  I found it interesting how some car companies like Mercedes make sure their cars are recognizable at any age, but companies like General Motors have an annual model change.  General Motors also has different brands names that take on the design responsibilities.  I think it is necessary to understand the past history of design to be able to build upon that knowledge and make somethings better.  To the issue of bidding for a designers abilities I believe that is where we are right now.  A company is going to choose the designer who they think will do the best work for them at the best price for them.  This will keep competition amongst designers so they keep coming up with the best things possible.