Chapters 1-3 of Heskett

In these three chapters we read about how design effects everyone.  This means if a product is made poorly then when someone uses it they will get bad results, and in certain situations having horrible outcomes can result in consequences.  For instance in the book it talks about medical tools, and if these tools are not made well and cannot function properly then someone's life can be at risk.  We also read about how history has an effect on new developments.  Often old products are layered with new technology and looks to develope a product that functions better.  In this reading we learn how giving one product different designs can appeal to several different market classes.  This was shown in the example of Henry Ford's Model T.  The car industry was also effected by industrialization, as so were many other industries, because now it was easier to make copies of a product cheaper than ever before.  Overall I think these three chapters were about how utility, how something works, matters far more than how it looks so the way something is seen is second to what the purpose is.