Chapter 4-6 of Heskett

In chapter 4 the book talked about how designers create a design for an intended use but over time there are more uses that are found.  Knowing the different uses and object can do can help with the marketing of the product.  If consumers know that there is more than one use to it that will benefit them they are more likely to purchase the product than if there is only one for two uses.  The book gave the example of the 3M post it sticky notes.  The sticky notes do not only serve as a reminder for us but they can be used as book marks, faux labels, and shopping reminders.  Chapter 5 discusses about how visual communication design does not only enable users to use a resource efficently but also used to persuade comsumers about a product.  Enabling users refers to how easy a website can be naviagated.  I know if they did not go through the process of making sure it was easy to navigate by the adverage person it would be hard for me personally to get around because I am not too knowledgeable when it comes to getting around a computer.  Signs and advertising is used to persuade comsumers about a certain product.  When doing this the designer has to be careful and appeal to the audience that is intended and not to affend them in any way.  Chapter 6 talked about interior design and how the amount of space that is allowed has a big influence on how appliances can be set up.  Homes in the United States tend to have a lot more room than homes in places like Japan.  And when homes are larger the appliances can be much more luxureous, like being able to lay in the bath tub and be completely covered compaired to just taking a dip in it, or like having larger washer and drier in its own seperate space.  The home is one of the only places someone can involve their own likes and interests that fit their lifestyle insteasd of trying to form to the needs of others.  This part of the chapter is what really appealed to me because really when you go to work or school it is set up for an environment fit for work, and when you go shopping stores are made to find the items you came in for plus has visuals do you find things that you did not come in for.  Really the home is the only time where you can create your own ideas and showcase them.